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10-Sep-2020 12:39

Tinder started in September 2012 as the first dating app featuring the swipe mechanism.

Tinder uses your geographical position to find other singles in your neighbourhood and shows you their profiles which consist of a picture, a name, age and distance.

Despite the popularity, or because of, there also remained critics, who often worried about the morality of such ads (Cocks, 2009).

It is said homosexual men and women used code words to place personal advertisements looking for likeminded people, but also for unhappily married people for whom divorce was impossible, the personal ads were a much desired way out, and of course, much like in online dating nowadays, there were people who posed as someone else, in an attempt to scam or rob people, or use them in other ways.

In deciding which dating app to subscribe to, users choose which part of their identity they want to emphasise in their dating life.

Dating apps have created a new online culture, making people do things they have never done before, like creating a number of online personas, all different depending on the medium they are using.

Based on this information, you can either swipe the profile to the right if you like them or to the left if you don’t.

Only people whose profile you liked and liked you back become a match, which enables the chat function. This probably refers to the other novelty Tinder introduced in the online dating world: the matches you see are based on geographical distance, so you can see instantly which people are in your neighbourhood.

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So because of technology something that used to be seen as something that was a bit ‘shady’ or a desperate last resort, became something socially accepted and common behaviour.She was even sent to an asylum by the government for four weeks, for it was believed she was mentally unstable.A century later society had changed and placing a personal ad had become acknowledged as a reasonably normal way to get in touch with potential partners.I will now discuss a few different dating apps in a more detailed way to see what their aim is, who they’re aimed at and how they use specific values or interest to attract people from the same community.

I start with Tinder, the most popular app in western countries, and then move on to three dating apps that are more at the margins, The Leage, Ayo Poligami and Truly Madly.It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).